Backlinks are links from other websites that point to your website. They are one of the most important factors for ranking in search engines like Google and Bing. In this post, you will learn what backlinks are, why they are important, and how to get them for your website in 2023.
Backlinks are links from other websites that point to your website. They are like votes of confidence that tell search engines that your website is relevant, trustworthy, and valuable. The more backlinks you have, the higher your website will rank in search results for your target keywords.
But not all backlinks are created equal. Some backlinks are more valuable than others, depending on the authority, relevance, and popularity of the website that links to you. For example, a backlink from a well-known news site or an academic journal is more valuable than a backlink from a random blog or a spammy site.
So how do you get high-quality backlinks for your website in 2023? Here are some proven strategies that you can use:
Create great content that people want to link to. This is the most natural and effective way to get backlinks. If you create useful, informative, and engaging content that solves a problem, answers a question, or provides value to your audience, then other websites will want to share it with their readers and link to it as a source. Some examples of great content are blog posts, guides, infographics, videos, podcasts, case studies, and testimonials.
Guest post on relevant and authoritative websites. Guest posting is when you write an article for another website in your niche or industry and include a link back to your website in your author bio or within the content. This is a great way to showcase your expertise, reach a new audience, and get a backlink from a reputable website. To find guest posting opportunities, you can use tools like [Bing Webmaster Tools] or [Ahrefs] to see which websites are linking to your competitors, and then pitch them your ideas. You can also use search operators like your niche + "write for us" or your niche + "guest post" to find websites that accept guest posts.
Build relationships with influencers and bloggers in your niche. Influencers and bloggers are people who have a large and loyal following on social media, blogs, podcasts, or other platforms. They can help you promote your content, generate traffic, and get backlinks to your website. To build relationships with influencers and bloggers, you can follow them on social media, comment on their posts, share their content, mention them in your content, or reach out to them via email or direct message. You can also use tools like [BuzzSumo] or [NinjaOutreach] to find and connect with influencers and bloggers in your niche.
Use the skyscraper technique. The skyscraper technique is a method of creating content that is better than the existing content on a topic and then reaching out to the websites that link to the original content and asking them to link to yours instead. The idea is that if you create content that is more comprehensive, more up-to-date, more visually appealing, or more engaging than the existing content, then you can outrank it and get more backlinks. To use the skyscraper technique, you can use tools like [Bing Webmaster Tools] or [Ahrefs] to find the most popular and linked-to content in your niche, and then create something better. Then, you can use tools like [Hunter] or [Voila Norbert] to find the email addresses of the websites that link to the original content, and send them a personalized email pitch with your content.
Create and distribute infographics. Infographics are visual representations of data, facts, or information that are easy to understand and share. They are one of the most popular and effective types of content for getting backlinks. To create and distribute infographics, you can use tools like [Canva] or [Piktochart] to design your infographic, and then use tools like [Bing Webmaster Tools] or [Ahrefs] to find relevant websites that might be interested in your infographic. Then, you can email them your infographic and ask them to share it with their audience and link back to your website.
There are different types of backlinks that have different effects on SEO. Here are some of the most common types of backlinks:
Dofollow backlinks are links that pass PageRank authority from the source website to the destination website. They are the most valuable type of backlinks for SEO because they directly influence the ranking of a website. Dofollow backlinks are the default type of links unless they are modified with a nofollow attribute.
Nofollow backlinks are links that do not pass PageRank authority from the source website to the destination website. They are less valuable for SEO because they do not directly influence the ranking of a website. However, they can still have some benefits, such as driving referral traffic, increasing brand awareness, and diversifying the link profile. Nofollow backlinks are created by adding a rel=“nofollow” attribute to the link tag.
Contextual backlinks are links that are placed within the main content of a web page, such as in a blog post, an article, or a guide. They are more valuable for SEO because they provide relevant context and signals to the search engines about the topic and quality of the linked page. Contextual backlinks can also have different anchor texts, such as exact match, partial match, branded, or naked URL.
Header backlinks are links that are placed on the heading tags within a web page, such as H2, H3, H4, H5, or H6. They are less valuable for SEO because they are not part of the main content and they do not provide much context to the search engines. However, they can still be useful for providing navigation and structure to the web page. Header backlinks are usually not created with H1 tags, as they are reserved for the title of the web page.
Guest blogging backlinks are links that are obtained by writing and publishing a guest post on another website. They are valuable for SEO because they can help to build relationships with other websites, increase exposure and traffic, and acquire dofollow backlinks from authoritative sites. Guest blogging backlinks require finding relevant and high-quality sites, pitching them with a topic idea, and writing a unique and engaging content.
In Nicelinker, you will get a follow link, special links will also get nofollow links from related pages like groups and pages of your competitors.
These are some of the best ways to build backlinks for your website in 2023. By using these strategies, you can improve your website’s authority, relevance, and popularity, and rank higher in search engines for your target keywords. Remember, quality is more important than quantity when it comes to backlinks, so focus on getting links from websites that are relevant and authoritative in your niche. Happy link building!